BAT is a leading, multi-category consumer goods business. Our purpose is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.

We are firmly committed to the boldest transformation any industry has ever seen, making significant investments in research and development.  Our work creating less risky products for our consumers, such as the Vype e-pod, named product of the year in 2020 is truly industry leading.

Sustainability is front and centre in all that we do, and we have a long and proud history of sustainability achievements.  In 2014 we developed a treatment for Ebola based on [a /the] tobacco plant and today we are working on a potential Covid-19 vaccine.

We know that our success in building a better tomorrow requires us to tap into the broadest range of talent available. From the top down we believe in the benefits of having a diverse and inclusive workforce. Don’t just take our word for it.

In 2019 BAT was named Diversity Leader of the Year by the Financial Times in their inaugural Leaders in Diversity report. The report, which lists the top 700 companies across 10 European countries, recognises companies that have achieved a diverse and inclusive workforce across a number of criteria.