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Deputy Director, Campaigns, Marketing and Digital


City of Westminster, London, SW1P 4DR


About the job

Job description

At the Department for Transport we plan and invest to make journeys better.

We are a high-profile department at the heart of government. We pride ourselves on firstclass, creative communication that tells compelling stories about transport through the people that use it.

If you share our vision of being the best in class and have the expertise and enthusiasm to deliver in this exciting role, then we look forward to receiving your application.

The Deputy Director, Campaigns, Marketing and Digital is responsible for creating and distributing content that changes behaviour or builds support for some of the Government’s biggest infrastructure investment projects and key campaigns such as THINK!, managing a large budget.

This is a demanding and challenging role, but a hugely rewarding and interesting one. It presents an opportunity to make a real difference by building support for the Government’s transport priorities by creating compelling marketing, digital and other content and delivering them through a range of different channels to reach a range of audiences.

Key responsibilities of the role will include:

• Providing advice and challenge to Ministers and DfT’s Executive Committee on campaigns, marketing
and digital communications for some of the most high-profile and controversial issues in Government,
helping them understand our audiences better;
• Leading the Marketing Team, which is responsible for the iconic THINK! road safety campaign, Go Ultra Low and our ambitious new Inclusive Transport Strategy, as well as improving marketing across the Department, its arm’s length bodies, and the wider transport sector; Leading the content and digital team, which includes print and digital publishing, as they develop content that has a measureable impact. Work through the Accelerate programme to improve capability and help digitalise all communication across the DfT Group;
• Leading the campaigns and planning team, championing insight and evaluation; ensuring the delivery of an effective planning and horizon scanning function; and ensuring the development and delivery of our priority communications campaigns;
• Providing strong professional leadership, support and challenge to the EU Exit Communications team, including the campaigns and marketing team, as well as the business partners embedded within the EU Exit policy team, with overall responsibility of the circa £6m budget.

Person Specification

This role requires an exceptional senior level communications professional with experience leading high profile marketing campaigns, digital communications and managing large budgets, ensuring value for money and an excellent return on investment. It would suit a creative, collaborative and forward thinking individual looking to make a difference to the way we communicate with our audiences.

• Demonstrable success in designing and implementing high-quality, insightdriven and audience led marketing campaigns in a large and complex organisation subject to significant public and media scrutiny;
• Experience of successfully leading and developing high-performing teams, with a track record of creating a culture of innovation and continuous improvement in the quality of communications;
• Track record of improving digital capability, leading teams to deliver relevant, informative and engaging digital content across a range of platforms;
• Proven ability to evaluate the effectiveness of communication against objectives, reviewing lessons learned and comparing industry best practice to identify areas for improvement for future strategies;
• Evidence of strong political awareness and professional judgement, with a proven track record of providing clear, balanced advice at Board and senior management level.

Please see attached Candidate Information Pack for further details about this role.

We are proud to announce that the Department for Transport has been recognised for its leadership on workplace gender equality by being included in The Times Top 50 Employers for Women 2017.

DfT’s Diversity & Inclusion strategy is recognition of our commitment to make the department a great place to work through our culture of equality and inclusivity and the great strides we’ve made through our range of Gender, BAME, Disability, Social Mobility and LGBTQ initiatives.