The Cabinet Office Purpose is:
to maintain the integrity of the Union, coordinate the security of the realm and sustain a flourishing democracy;
to support the design and implementation of HM Government’s policies and the Prime Minister’s priorities; and
to ensure the delivery of the finest public services by attracting and developing the best public servants and improving the efficiency of government.
The work Cabinet Office delivers is vast and therefore presents opportunities to develop your skills and experience in a variety of critical government agendas.
An organisation of approximately 7,000 employees, the Cabinet Office is a vibrant, modern and exciting place to work, attracting a diverse workforce which represents the people we serve. Our main offices are in London, but we have staff based around the UK.
At the heart of this are our Cabinet Office values. To deliver our Purpose and help make Cabinet Office a great place to work, we all commit to:-
treating everyone with Respect
actively Collaborate, and
We have an aspiration to become the most inclusive employer across the Civil Service. We have a number of staff benefits, including flexible working, and access to a number of staff support networks to ensure we meet this.
Business unit information
GCS Local is an innovative, exciting and multidisciplinary campaigns team located in the regions and nations of the UK. We work to make Government’s priority campaigns relevant and compelling to audiences at the local level.
No two days are the same in the Government Communication Service and few employers offer such exciting career development opportunities.
As part of the Number 10 and Cabinet Office communications team, GCS Local works closely with both Number 10 and departments right across the UK Government to turn national campaigns into local ones; devising local campaign plans, recruiting local partners and stakeholders, capturing case studies, and producing locally-relevant content to help bring these campaigns to life.
This is a rare opportunity to join our team in Wales and work right at the heart of government, without the need to be permanently based in London.
Our Wales team is a small, friendly and high performing team and is looking for a new colleague to assist in the delivery of Government priority campaigns and development of stakeholder relationships.
We are looking for:
? An ambitious, switched-on self-starter with enthusiasm to learn new skills and a desire to pursue an exciting career in government communications.
? Strong interest in and some experience of digital communications and social media.
? Someone with a creative flair - able to think outside the box and find innovative ways to communicate with audiences.
? Enthusiasm for storytelling - a keen eye for interesting stories that can help us communicate government priorities.
? A people person - someone who makes and maintains strong professional relationships with stakeholders inside and outside the civil service.
This role would suit a recent graduate in marketing/communications/politics, someone looking to enter the communications profession or someone looking for a new challenge.
Previous team members have gone on to secure promotions at a range of government departments and other communications organisations.
Please include the job description, person specification, duties and minimum/essential criteria.
The successful candidate will report to the Senior Campaigns and Stakeholder Manager, who in turn reports into the Deputy Head of Local Campaigns. The role will involve working across the four elements of the GCS Corporate Support Service (Insight, Ideas, Implementation and Impact) and you will be expected to work alongside GCS colleagues as part of a single team working towards a single vision.
The GCS Local team is responsible for extending and amplifying Government’s priority campaigns - as identified in the GCS Annual Communications Plan - across the UK through a mix of partnership, media, PR and digital marketing activity. The Nations team covers Wales, Northern Ireland and Scotland and the team in Wales comprises a Senior Campaigns and Stakeholder Manager and Assistant Campaigns and Stakeholder Manager who are also supported by the Regional Researcher for the Nations. The team in Wales is required to source and develop locally compelling, relevant and targeted content and be responsible for implementing and evaluating this activity to meet agreed campaign outcomes and KPI/performance measures. The team is also responsible for sourcing insight from across Wales and feeding this back to the wider team and the centre.
Each GCS Local team is required to work closely with GCS Insight, Impact, Ideas, and Implementation teams and departmental communications teams, as well as developing close working relationships and maintaining a high profile with local stakeholder and partner organisations, ranging from (but not limited to) businesses and community groups, local government, the third sector and influential commentators and individuals. Each team is also required to work closely with the Regional Research Unit to ensure local intelligence is used to inform campaign activity. The Assistant Campaigns Manager for Wales will work closely with, and be supported by, the GCS Local team in Bristol, and also the Wales Office Communications Team to carry out these roles.
On occasion teams may be required at short notice to support centrally-identified priority communications activities ranging from operational emergencies to short-notice campaigns and announcements.
It is estimated approximately 80% of each team’s activities will comprise multi-channel campaign work focussing on campaign themes as identified in the GCS Annual Communications Plan, with approximately 20% required to support emerging Government priority communications needs.
? Support the delivery of an annual programme of audience-led, cross-channel local-level communications campaigns that extend and amplify to local audiences Government’s priority campaigns and messaging as identified in the GCS Annual Communications Plan. These campaigns will have clearly defined communications objectives, and be based on audience insight, desired behaviour or attitude change, have deep local and regional relevance and have measurable outputs, outcomes and KPIs as agreed with central GCS Campaign managers.
? Working with your Senior Campaign Manager (SIO), as well as colleagues in Cabinet Office/ No10 digital and departmental teams, the Office for the Secretary of State for Wales and regional partners, manage day-to-day delivery of this activity to meet centrally agreed targets and milestones.
? Ensure all campaign activity is thoroughly, professionally and regularly evaluated, meeting agreed KPIs and is reported on at least quarterly.
? Support Campaign Manager (SIO) in the management of a network of local-level delivery partners and stakeholders from organisations including, but not limited to, businesses, enterprise networks, community groups, trade bodies, third sector, media and commentators. Manage day-to-day contact with this network to secure content (for example: case studies, audio and video, images, quotes) as well as acting as a communications channels to their own stakeholders and networks in turn.
? Ensure digital skills are kept up to date in line with emerging techniques, and new platforms and approaches are used appropriately. Provide day-to-day management of the team’s social media presence.
? Act as an ambassador for the Government Communications Service in the regions, developing effective relationships with other central and local government communicators (and regional professional bodies), to foster and encourage information and best practice exchange, skills development and convene at least two regional communications fora.
This is a delivery role. The post-holder will demonstrate:
? A track record of delivery in at least one of the following communications disciplines: proactive media relations, campaign management, partnership marketing, stakeholder management, digital communications.
? An understanding of government communications models such as the OASIS framework.
? An understanding and use of some of the main evaluation techniques and approaches, and an ability to distinguish between both qualitative and quantitative methodology, and outputs and outcomes.
? The ability to identify and build relations with a variety of stakeholders and partners to secure content, communications channels, and positive advocacy to support campaign activity.
? A track record or understanding of the main digital marketing techniques, particularly use of social media and digital content sharing platforms. They will be required to manage actively engage with partners and media via social media and adapt content such as audio and video appropriately.
? Flexibility, including on occasion working out of regular core hours. The post-holder should be prepared to travel across the region in which they are based, for example to meet with stakeholders and delivery partners, and attend occasional meetings across Wales, in London and other regions.
We are committed to improving the diversity of government communicators and strongly welcome applications from people under-represented in the communications profession.
We especially welcome applications from women, members of the LGBTQ+ community, those from a BME community and applicants with a disability.
This role will include travel across Wales and occasional travel to other parts of the UK, including London. The ability to drive is highly desirable (own car not essential). The ability to speak Welsh is also highly desirable.
Candidates should read the Government Communications Annual Plan - this will give a clear overview of the exciting and varied work that this opportunity brings.
Please note: this role will move to Ty William Morgan (the new UK Government hub), Cardiff City Centre in 2021.
Please note that this role requires SC clearance, which would normally require 5 years’ UK residency in the past 5 years. This is not an absolute requirement but supplementary checks may be required where individuals have not lived in the UK for the required period. This may mean that your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.