Marketing Manager - Campaigns & Sector

Marketing Manager - Campaigns & Sector

We have a fantastic opportunity for a talented and driven Campaigns & Sector Marketing Manager reporting directly to the Head of Marketing.


• Working directly with key internal stakeholders to develop, fully integrated, multi-channel and innovative marketing campaigns that reflect public sector and public finance issues – including developing from the outset clearly defined outcomes-based campaign propositions, project plans and campaign budgets.
• Aligning campaign strategy to CIPFA’s overall business objectives
• Being the marketing lead for the Local Government and Central Government sectors, as well as for our Counter Fraud proposition - developing and managing marketing plans accordingly.
• Presenting campaigns in a coherent and logical manner on CIPFA’s website – ensuring user journeys are client-centric.


• You will have a passion for brand and marketing with a proven track record in the development and management of business-development focused campaigns across the whole marketing mix. Working closely with our corporate communications team taking the lead on the creation and implementation of CIPFA’s marketing-led campaigns.
• A clear and confident communicator, you will be comfortable dealing with and influencing senior stakeholders with the ability to bring people from different teams together to form effective project teams.
• The role would suit someone with a strong business development acumen but who wants to work in marketing.

About CIPFA:

The Chartered Institute of Public Finance and Accountancy (CIPFA) is a UK-based international accountancy membership and standard-setting body. We are the only such body globally dedicated to public financial management.

CIPFA believes that improving public services is the key to changing lives for the better and that good public financial management is central to achieving this ambition.

Our educational and advisory services support our members, students and other public finance professionals throughout their careers – helping them add value to their teams and the organisations for which they work.

Through our work, we help ensure public money is raised and spent with the highest degree of openness.

We are committed to making a real difference to the world we live in.

Location: We are currently working from home. In normal circumstances the location is flexible, London/Chester.

Contract Type: Full Time, Permanent

Hours: 36 per week

Salary: up to £55,000 per annum

Benefits: 25 days annual leave, up to 10% employer's pension contribution, Season ticket loans, Employee Assistance Helpline, Exclusive employee discount and rewards at many major brands including health & well-being, retail, restaurants and mobile technology providers

Closing date for applications: 21st February 2021

Please note we may close the vacancy early once a sufficient number of applications are received. Therefore, please make sure you complete and submit your application at an early stage.

You may have experience of the following: Marketing Manager, Marketing Campaigns, Campaign Manager, Communications Officer, Communications Manager, Digital Marketing, Social Media, PR, Public Relations, Marketing Programs, Marketing Operations, Campaign Strategy, Event Marketing, Events Marketing, etc.

Ref: 96872