We believe the open exchange of information; ideas and opinions have the power to change the world for the better. Our independent journalism holds power to account across the globe and brings information that is suppressed into the public domain. We are at a fascinating juncture in our history. Our audience has never been larger; our journalism never more successful; our brand never stronger.
About the role
The Guardian is a leader in podcasting, producing a wide range of hugely popular shows which showcase our award winning journalism, including Football Weekly, Politics Live and our recently launched flagship daily podcast Today in Focus.
Audio is a key strategic focus for the Guardian and we are experiencing rapid growth in both audience and revenues for the area. As such we are seeking to hire an outstanding individual to lead our commercial audio strategy.
Reporting into the Chief Strategy Officer, you are responsible for increasing the Guardian’s revenue from our podcasts and other audio products as well as developing and implementing the Guardian’s commercial audio strategy. You will work in close partnership with our editorial audio team.
You will lead on identifying key opportunities for revenue growth and develop the plans to realise them, liaising with stakeholders across editorial and commercial to do so.
What you'll be doing...
Exploring the full spectrum of opportunities for monetising our high quality audio journalism across advertising, licensing, reader revenue and others
- Building the strategic plans and business cases around specific opportunities
- Developing implementation plans to tap into the most promising opportunities, ensuring proper resourcing from the business
- Accompanying the development of our audio editorial proposition, ensuring we maximise revenue opportunities around new editorial initiatives
- Managing the relationships with our current partners for the distribution and commercialisation our podcasts, as well as leading efforts exploring new opportunities for partnership
- Taking the lead on commercial negotiations, working with the appropriate teams from inside the Guardian (e.g. finance, legal, procurement)
- Representing the Guardian’s commercial audio business in the market, at industry events and in discussions with strategic partners
Running and continuously improving the day to day operations on commercial audio:
- Serving as the main point of contact between Guardian internal resources and our delivery partners, working with them to build great processes and relationships
- Being responsible for monitoring the quality of podcast distribution and analytics and ensuring issues/bug fixing to preserve quality of service to users and ensure GNM has the right level of data, incl. liaising with internal stakeholders
- Oversee fulfilment of sponsorship deals sold by our partners on our behalf, running the process in a spirit of continuous improvement and professionalisation
- Ensure the Guardian’s commercial teams are equipped with the knowledge they need to be able to sell podcast advertising directly
Monitoring and ensuring proper reporting on audio commercial and audience evolution
- Working with teams within the Guardian, developing a set of tools we need to be able to track and project commercial audio revenues
- Work with our partners and internal resources to ensure constant improvement in quality and availability of audio data (financial and audience)
- Provide reports and updates on results to key commercial and editorial stakeholders in the business
The most important quality for the role is experience in the audio industry and a passion for both the broader sector and the growing business of podcasts.
You will have the ability to lead, structure and manage cross-functional projects in varied settings, and to operate at an operational level while retaining focus on ‘big picture’ strategic questions.
You must possess strong commercial acumen, with experience in a sales facing or sales operations role a plus.
Some experience pitching and selling creative ideas is highly desirable - you will work closely with our audio editorial team and will need to understand what they do to make audio journalism at the Guardian a success.
Audio at the Guardian is fast growing part of what we do - you will possess and entrepreneurial and self-motivated attitude, always looking to improve the way things are done as our creative output and business develops.
You will have an excellent ability to build and maintain relationships across the business and with external partners, as well as brilliant communication and presentation skills both oral and written.
We will possess excellent business sense and good analytical skills, ideally with some experience in managing commercial operations in high-growth contexts.
Enthusiasm for the Guardian and its mission, as well for innovation and new initiatives and for helping the Guardian thrive.
This role is highly multifaceted - if you think you have some of these qualities but not all we encourage you to apply!
Working at the Guardian
The Guardian offers 26 days’ holiday and a competitive benefits package including a generous pension, healthcare, dental insurance options, cycle to work scheme and 2 paid volunteering days per year.
We have a strong commitment to learning and development, with hundreds of different courses available - ranging from bite-sized e-learning courses, to on-site workshops and professional certifications.
Our beautiful Kings Place offices overlook Regents Canal, with the newly-developed Coal Drops Yard, Granary Square and St Pancras Square shops, restaurants and pop-ups right on your doorstep.
We value and respect all differences in all people (seen and unseen) at the Guardian. We aspire to inclusive working experiences and an environment that reflects the audience we serve, where our people have equal access to career development opportunities, their voices are heard and can contribute to our future. The Guardian actively encourages applications from BAME candidates.
At the Guardian, many of our staff work flexibly and we will consider all requests for flexible working arrangements.