Digital Marketing Manager

  • Job Reference: 214397
  • Date Posted: 29 May 2024
  • Recruiter: hireful
  • Website: http://www.pibgroup.co.uk
  • Location: Central London
  • Salary: On Application
  • Sector: Marketing and Communications
  • Job Type: Full Time Flex
  • Work Hours: Full Time

Job Description

The Team:

Digital Marketing is a newly formed team, sitting across the S&A division of PIB Group. There are 5 brands within the division, covering a variety of insurance products from Pet and Motor to Childcare and Healthcare. The group is proud of the heritage of its businesses, with hundreds of years of collective experience in serving customers and leading the way for the industries they serve.

You:

We operate across the brands to drive acquisition and grow customer value, focussing on digital channels for delivery. This role will drive performance forward across campaigns, leading the way on adopting new approaches that drive step change, working with junior managers to improve the customer experience and achieve the best possible returns.

Responsibilities:
  • Support with development and delivery of the Digital Marketing Strategy, improving use of customer data, automation, and AI.
  • Responsible for delivery of campaigns across all digital channels, including search, email, display and social.
  • Analyse daily performance data and optimise campaigns.
  • Lead the business to adopt digital best practice.
  • Own campaign measurement, ensure we have accurate tracking, and facilitate reporting of results.
  • Understand our customers and adopt targeting and creative strategies that retain and grow our base.
  • Work with our Insights and Analytics team to deep dive into performance data and identify new opportunities
  • Work with Campaigns team, deliver campaigns for each brand in the group through digital channels.
  • Work closely with our in-house design studio to create impactful assets.
  • Adopt a test and learn approach, apply robust methodologies to determine effectiveness of activity.
  • Identify opportunities to adopt new channels, technologies, and approaches.
  • Be a Brand Champion in everything you do.
  • Manage agencies and advertising platforms, get the most out of our partners.
  • Manage stakeholders at group and individual companies.
 
Experience:
 
Essential
  • 7 Years+ Digital Marketing experience.
  • Experience managing budgets and extracting the most impact from available budget.
  • Working on contracted products and managing lifecycles
  • Knowledge across the digital ecosystem.
  • Understanding of Customer Data, and how to utilise it to develop a campaign structure that nurtures customers through the funnel.
  • Passion for innovation, pushing for new things rather than relying on the tried and tested.
  • Great communicator with experience working with stakeholders
  • Strategic mindset, able to work on short term goals while moving towards the bigger picture.
  • Strong IT skills, including MS Office Suite
  • Proactive and self-motivated, comfortable in a fast-paced, deadline-driven environment
  • Organised and professional.
  • Comfortable working autonomously and collaboratively as part of a team.
  • Able to adapt and remain flexible in approach.
  • Collaborative team player
 
Desirable
  • Experience of working in the insurance sector.
  • Working across multiple brands and distribution strategies.
  • Knowledge of insurance, financial or professional services sector
  • Familiar with digital marketing tools such as Google Analytics, Sitecore, MailChimp, Brief Your Market etc

Further Information

 As well as a competitive salary we offer the following benefits -
  • Competitive holiday allowance with the annual option to buy additional days 
  • Death in Service benefit of x4 salary
  • Company pension scheme
  • Parking at the office
  • Very generous maternity and paternity leave packages
  • A flexible benefits package which allows you to add additional benefits to your overall package
  • Our benefits portal offers discounts on technology & electronics, cinemas, restaurants, days out, mortgage advice, travel and many more
  • Referral schemes 
  • Discounted rates on PIB products
  • We offer a first-class employee benefits and welfare package to support our employees with financial management, cycle to work scheme, counselling support, health screening, will writing, menopause support, books, stopping smoking and much more
  • We also offer a wide range of discounts including a kids pass – giving you discount to over 4500 attractions and activities, discounts at hairdressers and beauticians, climate change projects with lots of other options to choose
  • PIB has a comprehensive learning & development framework, including professional study options and apprenticeships which are available to all employees, and which will support your career development
  • Being a part of our PIB Community Trust, we support fundraising where you can apply for grants from PIB Group towards your chosen charity
  • PIB Group are committed to improving their environmental impact in a responsible way. From the individual actions that our colleagues take every day through to installing the right facilities across our premises, there are many measures in place to help reduce PIB’s carbon footprint.

Why Work For Us?

PIB Insurance Brokers are a dynamic insurance broker attracting individuals with a wealth of experience in the insurance market. We provide expertise across a broad range of specialisms including professions, property, construction, transportation, trade credit, real estate, leisure, construction, haulage, and charities.

This is an exciting time to join the team in one of our offices around the UK. Collaboration is at the heart of everything we do and we believe that working together as one team is better for our customers, our businesses, and our employees.

PIB Insurance Brokers is part of PIB Group, which means that we can enjoy the strength and leverage that come with being part of a larger group for the benefit of our people as well as our customers.

REF-214 397