Marketing Executive

  • Job Reference: 102723
  • Date Posted: 9 September 2021
  • Recruiter: Easy Web Recruitment
  • Location: Gloucester
  • Salary: On Application
  • Sector: Marketing and Communications
  • Job Type: Full Time Flex
  • Work Hours: Full Time

Job Description

Marketing Executive

Thistle Insurance are looking for a Marketing Executive to join our marketing team based at Southgate House in the Gloucester Docks. The role is responsible for the development and execution of marketing activity across the Guardcover range of products within the PIB Group Schemes & Affinities division.

The successful candidate will work closely with the Marketing Manager and the business, supporting the marketing plans to help deliver against the sales and business targets.

Key Accountabilities
  • To be a key support in web development using Sitecore CMS
  • Create communications for new and existing customers to drive increased customer loyalty, retention, and product penetration
  • To support in online and offline asset creation using Graphic Design skills (specifically Adobe InDesign, Photoshop, and Illustrator)
  • To support in asset creation for a series of partnerships to capitalise on third party marketing channels and drive partner performance
  • Involvement in agency relationships, including briefing, performance reporting and campaign delivery
  • Ensure all marketing communications and collateral are compliant
  • To acquire and maintain a good level of product and regulatory knowledge
  • To participate in event projects including logistics, budgets, accommodation, stand design and more
  • Carry out any additional duties as agreed with your Line Manager
Skills and Competencies:
  • Ability to work under pressure in a fast-paced environment and to tight deadlines
  • Ability to adapt and remain flexible in approach
  • A proven communicator, able to negotiate and collaborate to achieve the desired marketing outcome and to gain buy in by all.
  • Ability to write articulate and clear copy on a wide range of subjects and topics
  • Thorough organisational skills with effective prioritisation of workload
  • Good base understanding of brand awareness and potential channels to increase engagement
  • Attention to detail and ensuring documentation is compliant and completed to high standards
  • Strong IT skills including Microsoft Word, Excel and PowerPoint
  • Ability to work creatively and collaboratively as part of a team, but also works well as an individual
  • Works with integrity and maintains a professional approach at all times.
Qualifications / Experience
  • Relevant degree or qualified to CIM / IDM Diploma level
  • 2+ years marketing experience
  • Experience of digital marketing tools such as Google Analytics, Sitecore, MailChimp, Brief Your Market
  • Sitecore / CMS experience
  • Basic graphic design experience (Adobe InDesign, Photoshop and Illustrator is desirable)
  • Social media experience desirable but not essential
  • Experience of insurance, financial services or professional services industry desirable but not essential
Ref: 102 723