Senior Legacy Marketing Manager
Are you an experienced marketing professional with a passion for legacy fundraising?
For over 170 years Gifts in Wills have been helping drive breakthrough’s in children’s medicine at Great Ormond Street Hospital. Now, the hospital and GOSH Charity are embarking on an exciting and ambitious 10 year strategy that will include one of the biggest capital appeals in our history. These exciting plans require an ambitious step change in our income, with legacy giving a key priority.
As the Senior Legacy Marketing Manager you will bring your passion, ambition and innovative thinking to this newly expanded team. You will have the opportunity to shape the future creative direction of our marketing programme, to develop audience first supporter journeys and to embed innovation into the culture of the team.
About the Team
Your role will sit in the Legacy Giving and Donor Development team within the Fundraising Directorate but it is expected that you will work collaboratively across the organisation taking a supporter first approach to your work.
You will be an ambassador for legacy giving within the charity and with key stakeholders.
You’ll contribute to the wider Fundraising sector championing legacy giving and supporter experience.
You will have line management responsibility for three staff members leading both marketing and engagement programmes.
The ideal candidate will bring energy, passion for the cause and exemplary people and supplier management skills to the role. As a new post, the successful candidate will have the opportunity to shape the development of both the team and the overall strategic direction. You will have the opportunity to refresh and improve successful programmes and trial new products. You’ll be innovative in both your thinking and your approach seeking opportunities to increase engagement and income.
The ideal candidate will have:
About the Charity
- Experience of strategic thinking ensuring absolute compassion to our supporters and beneficiaries at all times.
- Experience of working collaboratively and successfully with agency partners.
- Proven ability in people management, with demonstrable success in the management of high performing teams.
- Experience of working across channels, including direct mail, digital and TV.
- Exceptional attention to detail and campaign planning skills.
Every day brings new challenges at Great Ormond Street Hospital (GOSH). Every day, over 600 seriously ill children from across the UK arrive for life-changing treatments. Every day, young lives hang in the balance as patients, families and staff battle the most complex illnesses. And every day, the brightest minds come together to achieve pioneering medical breakthroughs that change the lives of thousands of children – and change the world. This extraordinary hospital has always depended on charitable support to give seriously ill children the best chance to fulfil their potential. Without donations, Great Ormond Street Hospital Charity can’t help fund ground-breaking research, advanced equipment, child and family support services, and the rebuilding and refurbishment of wards and medical facilities. Our staff help to raise these vital funds for the hospital. A better future for seriously ill children starts with you.
Recently awarded with a ‘Best Companies 2-star accreditation' and placed number 17 on the 2019 Sunday Times Best 100 Not-for-Profit Companies list - we offer a range of attractive benefits including; a flexible approach to working, 30 days holiday, life assurance, enhanced employer pension contributions, and a discounted season ticket loan.
Our Commitment to Equality, Diversity and Inclusion
We recognise that people from some backgrounds are under-represented in our workforce and across the wider Charity sector. In April 2021 we launched our ambitious three-year EDI strategy committing to becoming a more inclusive workforce, reflecting the diverse communities that we work with and for and demonstrating this through all our areas of work.
A more diverse workforce will enable us to deliver even more impact and we particularly encourage applications from communities which are under-represented in the charity. This includes people from Black, Asian and Ethnic Minority backgrounds, people with a disability, people who are LGBT+ or who are from less advantaged socioeconomic groups.
Further information on our EDI strategy can be found on our website.
Please refer to the full job description below for more information.
How to Apply
Please click on the apply button in the top right-hand corner where you will be taken to a short application form to complete. You are encouraged to include a cover letter with your application, and should refer to the 'GOSH Charity Information Pack' on the Careers page of our website before you apply.
Closing date: 24th October
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