Meet The Mind Collective (or TMC, if you’re in the know)
We’re not your average marketing agency. Since 2015, we’ve been partnering with ambitious SMEs, start-ups and challenger brands across food & drink, personal care and consumer goods to deliver bespoke marketing solutions that actually move the needle.
Our founder, Letty Edwards, was one of the first to champion a flexible, plug-and-play marketing model before anyone was calling it “fractional.” Back then, some thought she was off her rocker. Turns out, she was just ahead of the curve.
We might not love the word fractional (it makes us sound like we’re only half in), but make no mistake — our passion, commitment and hustle are always full-throttle.
What we do (aka what you might get stuck into):
✔ Strategy that makes sense and gets results
✔ Digital ads that work (not just win awards)
✔ Content and social that cut through the noise
✔ Influencer campaigns that feel human, not forced
✔ Brand work that gives the goosebumps
We flex to fit each client’s real needs. No fluff. No egos. No nonsense.
Why people work with us
Because we care. Because we’re good at what we do. Because we’re not about smoke and mirrors.
Just real, smart marketing.
That’s why brands like Huel, ManiLife, The Curators, Savyll, Najma Foods, Butcher’s Pet Care, White Rabbit Pizza, Love Sum Dumplings and Heinz for Baby have trusted us to help them grow. And we’re proud to say 99% of our work comes through word of mouth. No big LinkedIn soapboxes — just results.
A decade in, we’re still female founder-led, still fiercely independent, and still obsessed with helping brilliant brands punch well above their weight.