Your new role
Insight and Evaluation Advisor
The Insight and Evaluation Advisor will be responsible for supporting the team to embed an insight driven approach to our paid for and low cost/no cost communications activity across both our campaign themes of Safer Roads and Roads for Good..
You will support in gathering, analysing and interpreting insight to measure performance across both campaign strands, capturing customer and stakeholder sentiment and spotting new trends to help enhance our reputation. You will be responsible for evaluation reporting to inform colleagues across the Communications Group, leadership team and the wider organisation on what worked well and ensuring lessons learnt are applied moving forward.
What you’ll be leading on
- Responsible for preparing clear and concise reports and updating evaluation dashboards, supporting senior communications managers and the leadership team in evaluating the effectiveness of our campaign activities, while assisting in the development of methods to protect and promote our reputation.
- Manage key insight and evaluation tools, including social listening tools, logic models, and survey metrics to effectively baseline and measure performance of campaigns.
- Lead and support on gathering insight to help identify reputational risks and trends, using a wide range of sources to track relevant channels and report emerging risks and opportunities to the Communications Group and the wider organisation.
- Use Government best practice evaluation principles and techniques to robustly assess the outcomes of communications activities.
- Champion an insight-driven, campaign-based approach, supporting with the promotion and embedment of best practice on insight and evaluation, and advising other disciplines on how to evaluate their own activity.
To be successful you’ll need
- Good analytical and reporting skills
- Project management and coordination
- Strategy development
- Collaborative working
- A knowledge of insight approaches and evaluation methods
A bit about us
We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads.
Our role is to lead and deliver communications and engagement activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company's reputation as a trusted operator of the network that puts its customers and their safety first.
Want to know more?
To request a copy of the role profile, please contact hrhighwaysengland@mailgc.cx.ukg.oraclecloud.com quoting reference number #5188
ABOUT US
Why you should join us
At National Highways we believe in a connected country. We are passionate about creating a culture where colleagues feel connected, included and enjoy greater wellbeing to achieve this. We’re proud that as an organisation we are continually striving to do better and actively encourage and support our colleagues to do the same with their careers.
So, if you put safety first, take ownership of your work, show passion for what you do, work effectively in a team, and demonstrate integrity in how you do it – then you’ll be a great fit for our organisation.
An informal blended working approach has been adopted for many of our roles across National Highways. We offer many different ways to work flexibly and we’re open to discuss part-time working, job shares, and flexible start and finish times.
Please wait until the interview stage before asking us about flexibility, and we will explore what is possible.
Our benefits package
- Our total reward package includes basic salary, the potential for a performance related bonus
- Contributory pension scheme with employer contribution of up to 10%
- Annual Leave starting at 26 days (plus Bank Holidays) rising by 1 day each year up to 31 days (plus Bank Holidays)
- Flexible hours and blended working between base location/home
- Life assurance of 4 times annual salary
- Health and wellbeing support, including an Employee Assistance Programme, available 24/7 365 days and network of mental health first aiders. Plus access to a wellbeing app to enhance your self-care 24/7, Occupational health service and flu vaccines
- A cycle to work scheme for the purchase of a bicycle and equipment for healthy, low carbon travel
- Significant investment in your career development, through learning and development, talent management, coaching, mentoring and on job experience
And we are
- Family friendly with enhanced maternity leave and pay, paternity leave (15 days), shared parental leave, adoption leave. Plus access to financial support for holiday play schemes and paid special leave (up to 5 days pa), eg for caring responsibilities
- Money friendly with access to a discounts platform including over 3000 discounts for supermarkets, eating out, leisure, holidays. Alongside a financial wellbeing programme
- Community friendly – offering paid leave to volunteer, 3 days basic/year plus an extra 3 days to support the national Covid effort
If you are successful, it is key to know all offers of employment are subject to satisfactory completion of our pre-employment checks which include:
- Right to work check
- 3 year employment history references
- DBS criminal record check
- Social media and adverse journalism check
- Driving licence check (if applicable)
- Fit to work questionnaire (for all), followed by a medical check (if applicable)
And finally
We reserve the right to close before the advertisement expires